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GIA Benefits to Suppliers / Manufacturers

Why sell your products internationally through GIA Professional Multi-Line Field Sales Companies?
  1. Predictable Sales Costs That Go Up And Down With Sales — The manufacturer and GIA Sales Team agree in advance on a set rate of commission and the GIA Sales Agent pays all selling expenses.
  2. Lower Sales Costs — It is estimated that today’s average industrial factory direct salesperson costs $200,000 per year salary, travel, expenses; producing $2,000,000 in new sales each year, the cost of sales would be 10%. GIA Sales team producing the same volume on commission rate would cost much less.
  3. Increased Sales/ Exports — GIA is the fastest way to introduce your products to both domestic and international markets. The average factory-direct salesperson is in a territory for two years or less before he or she is promoted, transferred or defects to a competitor for more money. The multi-line sales agency has a lifetime commitment to the territory, thus holding better relationships with the customers.
  4. No Language Barrier – GIA Salesmen speak the language
    The GIA Sales Agent will understand the native language of the buyers and be able to communicate in English via several formats, including the GIA Translation system.
  5. Immediate Access To The Market — The GIA Sales Team is experienced and already in the territory. They are familiar with the area and have good prospects ready to consider your product. Many GIA Teams have multiple sales personnel and provide much deeper coverage than a single direct sales employee. GIA Agents can provide excellent coverage in many niche markets.
  6. Professional and Educated — Most independent sales agents have 15-20 years of successful corporate experience under their belts. Many have held positions in large corporations prior to becoming agents.
  7. Cost of Training And Turnover In Sales Personnel Is Eliminated — A new agent has only to learn your company's products, culture and systems, and many agents won't even need product training. All are well-versed in selling skills so you won’t have to train them how to sell. The average agency has been in business in the same territory over 20 years, whereas the average employee only stays in the same place two years or less.
  8. Highly Experienced, More Aggressive Sales Force — Today’s multi-line field sales agent is highly educated and trained. Since there is no base salary to rely on, they must sell to live.
  9. Sales Forecasting Is Equal Or Superior To A Direct Sales Force — The volume of future sales is no less predictable with agents, but it may be better since so many of today’s agents use sales analysis and forecasting methods which are often more sophisticated than those of the manufacturers they represent.
  10. Broader Sales Context For Your Product - Because agents sell several compatible items, they call on a wider variety of prospects and customers, often finding applications for products denied the single-line salesperson. The easiest person to sell something to is the customer who is already buying from the salesperson!
  11. Provides Marketing Flexibility At Less Cost - Sales agents can increase your volume by selling outside your present marketing territory. Agents can also sell a new line without conflicting with your present sales organization.
  12. Creates A Systems Approach To Selling - Most customers today will agree to see and buy from only those salespeople who take problems off their desks and bring opportunities to their attention. The multi-line, complementary package of products tends to make sales reps systems oriented rather than a single product oriented. Customers welcome these consultative sellers.
  13. Every Call Is A Relationship Call For Your Company — Even when the agent visits a buyer and doesn't present you product each visit, he or she is still creating a valuable relationship with the customer that will benefit your company in the future. The more often the buyer sees your name the better chance for the sale.
  14. Multi-faceted, Multi-skilled Sales Team — Many GIA Sales Agents also have multi-industry experience, some holding professional certifications in a variety of industries.
  15. Better Market Intelligence — Since the GIA Sales Team can carry a mix of products, multi-line agents have a greater diversity of customers, and often can get wind of industry trends long before a factory direct salesperson.
  16. Vested Partner In Manufacturer’s Success — The GIA Agent must sell in order to gain a commission, and is therefore interdependent with your manufacturing company or product line. Your success is their success.



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